Today’s buyers are harder to satisfy due to the wide range of purchase options they have. They expect to get engaged and encouraged to make a purchase. Also, they want to feel comfortable and safe while shopping.
But offering an exceptional shopping experience is no easy feat. Thus, retailers need to blaze a trail in offering a perfect in-store execution and customer experience.
This article will help you better manage your merchandisers and support them by implementing the top strategies for the in-store execution.
Intro to Retail Execution
Long story short, a successful retail execution is ensuring the implementation of in-store guidelines and the products’ compliance with the contractual terms to achieve the best customer experience.
When there is a set of behaviors successfully implemented in the field, retailers can expect to have a significant impact of that implementation on revenue and customer satisfaction.
On top of that, the proper implementation of retail execution practices will require less field force to do the work. Consequently, retailers won’t have to employ more merchandisers and they will have the chance to invest in their field employees to come up with more creative ideas and focus on growth instead of consuming effort and time on fixing up the mess of disorganized retail execution.
Challenges of In-Store Execution & How to Tackle Them
Now, you have already started your business and are expecting shoppers to pick your products first off the shelf.
But here comes the shock! Customers aren’t really impressed with your products, and they don’t make enough purchase decisions when they walk in the aisle of your products.
In this part, we will sum up the biggest challenges merchandisers usually face and how to solve them.
Share of Shelf Auditing
Before the technological revolution, retailers relied on paper-based auditing to audit the shelf space. Needless to say, auditing shelf space is one of the most tedious and time-consuming tasks.
This particular part of in-store execution is prone for improvement and with the proper technology, merchandisers can use image analysis to check out of stock items, out of date SKUs, and share of shelf compliance with the contractual terms.
When you have tens of brands, varieties, and products, it’s much harder to ensure that every item aligns with planograms.
This is especially true when you have products distributed in large avenues and hypermarkets where errors are more likely to happen, like incorrect pricing or items being placed in the wrong location.
Having a reliable technology equips your merchandisers with products tags, streamlined compliance checks, and visibility on how well in-store execution tasks are being completed.
Getting Data-Driven Updates and Insights
When retailers sell online, it’s easier to get instant updates from multiple data channels. Unfortunately, this isn’t the same when it comes to traditional retailers and physical stores.
AI-powered software can help in collecting and analyzing data and it gives accurate insights that managers can use to set marketing campaigns and predict future purchases behaviors.
Use Automation to Support Your Merchandisers
Automation has the power to streamline retail processes and integrate the field force automation software with many other systems to the benefit of customers and field employees.
Field force automation solutions like Repzo guarantees visibility and real-time updates on your in-store execution practices and behaviors.
Repzo is also a cloud-based solution that uses automation to check compliance, analyze purchase behaviors, take live images to check out of stock items and expiry dates.
Here’s the cherry on the top! Repzo offers a free 14-day trial that you can seize with no credit card required, besides an exceptional customer support and perfectly tailored features for businesses across multiple industries.